Nova's new look

July 17, 2019

For its 30th anniversary Nova presents a new design for its umbrellas. However, it will only be implemented in all upcoming models. Two prototypes of Nova in a new design. // Source: Nova Five years ago, Nova had recently changed its screen design. Instead of striking spikes in the sail, a simple look reduced to a few ribbons was chosen. This met with a shared echo: Simple and beautiful, some said; boring, the others. So certainly the new design will receive very different feedback. It brings back a little more color play and momentum in the Nova sails. However, it also arouses the most diverse associations: Have not I seen this somewhere? New look and new colors. // Source: Nova In fact, there are design elements that other manufacturers have been using for some time. The contrasting outer wings are reminiscent of Tripleseven. The motive of a swingarm realized over the entire span, which should make the umbrellas appear stretched, is known (a bit more angular) by Advance. And the banderole on the outer wing, on which the umbrella names are presented, resembles the supra-look. The color-contrasting leading edge, in which the design seam also simultaneously corresponds to the seam of the 3D shaping, remains typical of Nova. Here is the old credo: Form follows function. Unlike before, the new design should vary slightly between different models: each model has a slightly modified band. In addition, there should be an expanded color palette in the towels. Quite quickly widespread, however, you will not see the new look of Nova in the sky. According to the accompanying press release: "The updated design will only be used for new screen models, the existing product range will remain in the usual look and will continue to be produced and available until the successor model of the individual umbrellas to speed up the transition to the new design is not planned. " Supervision of the new morphology at Nova: swingarm and banderoles. // Source: Nova

This article has been translated for your convenience and was originally written in allemand.